HOW TO SET SMART GOAL FOR YOUR ORGANIZATION
In goal setting there is one method that has
stood the test of time. The main definition of SMART is an acronym for the five
components of an effective goal. An effective goal should be:
1.
Specific
2.Measurable
3.Attainable
4.Result-focused
5.Time-oriented
SMART GOALS
Specific
When a goal is specific, then you have
clearly identified what it is that you expect to be accomplished. In case the
object is not well defined, it is difficult to expect to achieve goals
effectively. Hence, a specific goal will answer the following questions
1.
Who?
Who is taking action or is affected?
2.
What?
What is the result I want to achieve?
3.
Where?
is there a specific location
4.
When?
When do I want to complete this goal?
5.
Which?
Are there restraints or requirements that have to be met
6.
Why?
Why is this important? What specifically is the benefit of achieving this goal?
For example, let’s say that you want your
employee to improve in customer relations. That not specific enough. If you
answer the question above, however, it becomes much more specific:
- Who
– customers whose accounts I am assigned to (currently 1000)
- What
– I want to be the person that my customers think of first when they need
to talk to someone about consignment delivery. I will know this is
happening when I receive at least 20% more inbound calls each month
- Where-
in the five cities where I currently have customers
- When
– within three months
- Which-
starting with customers that I haven’t heard from in more than a year
- Why
– to increase sales, to reduce customer complaint
Measurable
Each goal that you set for employees should
be measurable so that you have a means of ascertaining how far along the
employee is in reaching the goal as well as when the goal will be complete. If
the manager have to measure entire project , as in above example of reaching
1000 customers, then the manager can also determine how much of an employee’s
daily work load should be dedicated to achieving the goal. This will help to
break the goals down to measure day to day performance management.
So for our example above, 750 customers need
to be emailed and then called in enough time that measure 20% increase in
amount of inbound calls within three months. This means that the employee
should complete outgoing contacts as soon as possible in order to allow time
for the customers to respond. Hence, with the above example, to find measure
for any goal, ask the question:
1.
a) How
much?
2.
b) How
often?
3.
c) How
many?
Attainable
To attain goals, it is necessary to measure
them time to time. But before that, the manager need to be certain that the
goal is truly attainable. What if in the example above the manager had said
that he want to see a 20% increase in inbound calls in just three months? How
would the employee plan for reaching the goal have changed? It would be quite
difficult for an employee to match the expectation along with his existing
workload which will lead to poor or low performance. Hence, if the goal is not
attainable given the contains, you either need to work towards removing those
restraints or lowering the level of the goal so that it becomes attainable.
Realistic
If a goal is to be realistic, it must be
something that the manager and his team should be willing and able to work
towards. This doesn’t mean that all goes have to be low and simple but it
should be done through analysis of the task at hand.It should be well thought,
discussed and realistic in nature. Before reaching to final conclusion, some
question should be asked and analyzed which includes,
1.
a) Do
I have enough resources to reach to goal?
2.
b) Do
I have required support from other departments and an organization?
3.
c)
What expertise does my team lacking that I need to look upon? Does any training
required?
4.
d)
Have I reviewed my existing workload with my superior to prioritize my new
goals with existing goals?
Timely
The final component of the SMART goals
strategy is timely. Without adding time restriction to goals, all the above
exercise is waste.Adding a realistic time boundary lends a sense of urgency to
your goals and will help to keep you focused. Since organizations change
regularly, so can goals. Making sure that the goals is set with a time limit
also ensuring to complete the goals within time frame.
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